SCHEDULE
Monday 3/6 Lecture 7 (see Week 8 page for additional information on the final project assignment)
LECTURE 7: DESIGN PHILOSOPHY AND GUIDING PRINCIPLES
REQUIRED READINGS AND VIDEOS
Ballistic Architecture Machine/BAM, About Page and Intro Video Link
Bjarke Ingels, Yes is More: An Archicomic on Architectural Evolution (Koln: Evergreen, 2010). Excerpts. PDF
Interview with Kate Orff, Harvard Design Magazine Vol. 33 (Fall/Winter 2010-2011): 22-24. PDF
Rem Koolhaas, “Bigness, or the Problem of Large,” SMLXL (Monacelli Press, 1998), 494-517. PDF
CASE STUDIES
Perkins + Will
CannonDesign
HOK
HKS
SWA Group
PWP Landscape Architecture
Foster + Partners
Renzo Piano Building Workshop
MOS
BAM
BIG
RE X
Philippe Barriere Collective
Biotope
ASSIGNMENT
You are starting your own design firm and want to produce a short statement for a wide audience that explains why you are choosing to take this step. Think of it as the “about” statement that might appear on your firm’s website, or the prologue to a portfolio of your work.
Draft a design philosophy statement that captures your position on design: what it should do, what it can do, where it can take us. Consider the various themes we have addressed so far in the seminar, like ethical obligations, economic contexts, financial structures, labor practices, and the role of technology. Your unique voice should emerge in this statement. Be creative with the format: it can take shape as prose paragraph, a bullet-point manifesto, a poem, a text/diagram hybrid, or anything else that you feel appropriately captures your design approach.
Your draft statement is due in class on Wednesday, March 22, where you will receive feedback in a group workshop.
